THE INFLUENCE SERIES
Influence is a practice.
For changemakers facing resistance, apathy, or overload - ready to build buy-in and shift mindsets that stick.
You’re doing the work - but it still feels uphill.
You care deeply, and you’re driving change from within. But without authority, airtime or alignment, it’s hard to make progress stick.
This is for you if:
- You’re navigating resistance, apathy, or burnout — sometimes all three
- You need to build buy-in across senior leaders and peers
- You’re stuck translating purpose into action that others will actually follow
- You want to lead with influence, not just information
INSIDE THE SERIES
Build a business that walks its talk
A four-part series, designed to move small to mid-sized brands from purpose to practice, this series bridges the gap between values and strategy - without the overwhelm, the jargon or the consultancy price tag.
What’s included:
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An expert’s review of the sustainability story your brand is already telling - intentionally or not.
You’ll get clarity on the gaps, the strengths and the opportunities to align your actions and messaging with more credibility, consistency and intent.
(coming soon)
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A DIY materiality toolkit to help you identify what truly matters - to your business, your customers and your stakeholders.
Cut through the noise and prioritise what’s most relevant, so your sustainability efforts focus where they’ll have the greatest impact.
(coming soon)
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A do-it-yourself, guided-by-an-expert process to build a clear and actionable sustainability strategy.
Align your goals with your business identity, upskilling your team along the way - no sustainability team required.
(coming late 2025)
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A library of tools and templates to embed your sustainability strategy into the heart of your business.
(coming 2026)
WHY THIS MATTERS
You’re not trying to just be “less bad” - and that takes more than scattered actions and surface claims.
The Groundwork Series helps you lead with integrity by turning values into strategy, and strategy into momentum - even if you don’t have a sustainability team.
Questions, answered.
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Not at all. The tools are designed to work together - but you don’t need all of them to see results.
Start where it makes sense for your business. Whether that’s a quick audit or a full strategy sprint, you’ll get value at every step.
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Absolutely. The series is designed to meet you where you are - start with the tool you need most, and come back for the next when you’re ready.
You’ll even get a discount code toward future purchases when you buy your first.
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That’s great! This series isn’t about starting from scratch - it’s about strengthening what’s already there.
You might use the Brand Impact Audit to assess alignment, or the Culture & Comms Toolkit to bring your strategy to life.
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Yes - that’s exactly who it’s built for.
Small to mid-sized brands often don’t have a dedicated team or role, and these tools are designed to give you the clarity and confidence to move forward anyway. No jargon. No overwhelm.
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Great! The Groundwork Series can complement internal work - especially for brand, comms or leadership teams who need practical ways to align and activate existing strategies.
It’s a way to get everyone on the same page and moving forward.
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Transparency is part of our process.
The full Groundwork Series is designed to work together - and while some parts aren’t live just yet, they’re on the way.
If you’re interested in what’s coming, you can join the waitlist or get in touch.