THE GROUNDWORK SERIES
Where strategy meets soul.
For purpose-led small businesses ready to turn values into action - without the jargon, overwhelm or greenwashing.
You’ve already started - but it still feels scattered.
You care and want to position your brand as a leader. But without structure, strategy, or a dedicated sustainability team, it’s hard to know what comes next.
This is for you if:
- You've launched programs - but it still feels reactive
- You’re stuck between greenwashing and greenhushing
- You want to be seen as a sustainability leader
- You need tools to back your values with integrity
INSIDE THE SERIES
Build a business that walks its talk
A four-part series, designed to move small to mid-sized brands from purpose to practice, this series bridges the gap between values and strategy - without the overwhelm, the jargon or the consultancy price tag.
What’s included:
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An expert’s review of the sustainability story your brand is already telling - intentionally or not.
You’ll get clarity on the gaps, the strengths and the opportunities to align your actions and messaging with more credibility, consistency and intent.
(coming soon)
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A DIY materiality toolkit to help you identify what truly matters - to your business, your customers and your stakeholders.
Cut through the noise and prioritise what’s most relevant, so your sustainability efforts focus where they’ll have the greatest impact.
(coming soon)
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A do-it-yourself, guided-by-an-expert process to build a clear and actionable sustainability strategy.
Align your goals with your business identity, upskilling your team along the way - no sustainability team required.
(coming late 2025)
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A library of tools and templates to embed your sustainability strategy into the heart of your business.
(coming 2026)
WHY THIS MATTERS
You’re not trying to just be “less bad” - and that takes more than scattered actions and surface claims.
The Groundwork Series helps you lead with integrity by turning values into strategy, and strategy into momentum - even if you don’t have a sustainability team.
Questions, answered.
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Not at all. The tools are designed to work together - but you don’t need all of them to see results.
Start where it makes sense for your business. Whether that’s a quick audit or a full strategy sprint, you’ll get value at every step.
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Absolutely. The series is designed to meet you where you are - start with the tool you need most, and come back for the next when you’re ready.
You’ll even get a discount code toward future purchases when you buy your first.
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That’s great! This series isn’t about starting from scratch - it’s about strengthening what’s already there.
You might use the Brand Impact Audit to assess alignment, or the Culture & Comms Toolkit to bring your strategy to life.
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Yes - that’s exactly who it’s built for.
Small to mid-sized brands often don’t have a dedicated team or role, and these tools are designed to give you the clarity and confidence to move forward anyway. No jargon. No overwhelm.
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Great! The Groundwork Series can complement internal work - especially for brand, comms or leadership teams who need practical ways to align and activate existing strategies.
It’s a way to get everyone on the same page and moving forward.
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Transparency is part of our process.
The full Groundwork Series is designed to work together - and while some parts aren’t live just yet, they’re on the way.
If you’re interested in what’s coming, you can join the waitlist or get in touch.
