THE GROUNDWORK SERIES

Where strategy meets soul.

For purpose-led small businesses ready to turn values into action - without the jargon, overwhelm or greenwashing.

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You’ve already started - but it still feels scattered.

You care and want to position your brand as a leader. But without structure, strategy, or a dedicated sustainability team, it’s hard to know what comes next.

This is for you if:

You've launched programs - but it still feels reactive
You’re stuck between greenwashing and greenhushing
You want to be seen as a sustainability leader
You need tools to back your values with integrity

INSIDE THE SERIES

Build a business that walks its talk

A four-part series, designed to move small to mid-sized brands from purpose to practice, this series bridges the gap between values and strategy - without the overwhelm, the jargon or the consultancy price tag.

What’s included:

An expert’s review of the sustainability story your brand is already telling - intentionally or not.
You’ll get clarity on the gaps, the strengths and the opportunities to align your actions and messaging with more credibility, consistency and intent.
(coming soon)
A DIY materiality toolkit to help you identify what truly matters - to your business, your customers and your stakeholders.
Cut through the noise and prioritise what’s most relevant, so your sustainability efforts focus where they’ll have the greatest impact.
(coming soon)
A do-it-yourself, guided-by-an-expert process to build a clear and actionable sustainability strategy.
Align your goals with your business identity, upskilling your team along the way - no sustainability team required.
(coming late 2025)
A library of tools and templates to embed your sustainability strategy into the heart of your business.
From internal engagement to brand storytelling, this helps your values show up everywhere that matters.